Mediavine, the largest exclusive full-service ad management firm in the U.S., rolled out its debut WordPress theme framework, Trellis, to the open internet for beta testing. Trellis is built for ad performance and passing Google’s Core Web Vitals (CWVs) while preserving pagespeed.
Of publishers currently operating on Trellis, 77% are passing all three CWVs: FID (First Input Delay), LCP (Largest Contentful Paint) and CLS (Cumulative Layout Shift). This compares to only 4% of websites on the internet currently passing CWVs, according to Search Engine Journal, which conducted a study of more than two million websites in April 2021. Specifically, 98% of publishers using Trellis are passing FID and 70% are passing LCP and CLS.
Additionally, publishers using Trellis have seen an average increase of 35% in revenue year-over-year and a 30% increase in sessions year-over-year. These metrics can be attributed to the product’s industry-leading programmatic ad placements, pagespeed, viewability and overall user experience.
“We are proud to pioneer a WordPress product that adheres to today’s web standards and empowers independent publishers to optimize their site performance for browsers like Google Chrome,” said Eric Hochberger, Mediavine Co-Founder and CEO. “Trellis meets the expectations of publishers, their audiences and advertisers, yielding top dollars for site traffic while maintaining a focus on user experience.”